MAgnum Ice Cream x Rebecca Minkoff Collab Production

For summer 2021, Magnum and Rebecca Minkoff collaborated on a ice cream freezer bag, to help take your favorite summer treat outside. The special edition bag was launched with a sweepstakes during the hottest days of summer, giving away a bag to 200 lucky participants.

Art Director: Melissa Gelman
Photographer: Rick Holbrook
Prop Stylist: Ashley Naum
Talent: Ciana Bissant