Love Beauty & Planet Instagram AR Lens
Developed a series of AR Lenses for the LBP social channel to support their mission to make the planet cleaner, greener and more beautiful. LBP followers were encouraged to use the filter, with $1 donated to Urban Growers Collective with every share, boosting LBP brand reach and while giving back. Along with a generous contribution from the brand, a total of $50,000 was donated to the important Chicago-local charity.
MAGNUM 100th Anniversary IG Filters
For Magnum’s 100th Anniversary, the Magnum US Social channels were revamped with a relaunch. Along with package redesign and a big production, we kept the momentum going by launching two shareable Instagram AR lenses. Repurposing the shoot assets and pack design, the lenses maintained the brand’s lux look and feel.
